Hip Hop Culture Book Explores Chicano Rap
July 21, 2008
Powered
by a driving beat, clever lyrics, and assertive attitudes, rap music
and hip hop culture have engrossed American youth since the mid-1980s.
Although the first rappers were African Americans, rap and hip hop
culture quickly spread to other ethnic groups who have added their own
cultural elements to the music. Chicano Rap offers the first in-depth
look at how Chicano/a youth have adopted and adapted rap music and hip
hop culture to express their views on gender and violence, as well as
on how Chicano/a youth fit into a globalizing world.
Pancho
McFarland, an Assistant Professor of Sociology at Chicago State
University, examines over five hundred songs and seventy rap artists
from all the major Chicano rap regions—San Diego, San Francisco and
Northern California, Texas, and Chicago and the Midwest, in his book
Chicano Rap Gender and Violence in the Postindustrial Barrio.
Pancho
McFarland discusses the cultural, political, historical, and economic
contexts in which Chicano rap has emerged and how these have shaped the
violence and misogyny often expressed in Chicano rap and hip hop. In
particular, he argues that the misogyny and violence of Chicano rap are
direct outcomes of the “patriarchal dominance paradigm” that governs
human relations in the
Below is an excerpt and the table of contents. The book can be ordered at http://www.utexas.edu/utpress/books/mcfchi.html
Introduction: A Hip-Hop Project
In
1980 my cousin Pete Cortez introduced me to the Sugar Hill Gang’s
‘Rapper’s Delight.’ It was unlike anything I had heard or seen. The
cover to the fourteen-minute extended-play single was eye-catching,
with a bright orange, yellow, and red psychedelic cylinder shape on a
sky-blue background. The music of ‘Rapper’s Delight’ consisted of
reinterpreted disco funk sounds including a sample of Chic’s 1979 hit
‘Good Times.’ But it was the vocal delivery and lyrics that most
intrigued me. The three MCs boast and tell funny stories in short,
rapid, rhythmic, and rhyming phrases. Big Bank Hank uses part of his
verse to court an imaginary woman by comparing himself to Superman and
boasting that he is, in fact, far superior. Wonder Mike tells of an
awful dinner at his friend’s house. I thought the song was musical and
lyrical genius. I enjoyed the word play, clever use of image and
metaphor, the way the MCs gave new meaning to familiar words, and the
use of disparaging humor that was similar to the dozens (a form of
African American humor in which two people compete to deliver the most
creative insult).
Growing
up in mostly Mexican American/Chicana/o communities of the Southwest, I
witnessed and learned to participate in verbal joking and humorous
storytelling sessions with aunts, uncles, and peers. The lyrics to
‘Rapper’s Delight’ reminded me of family get-togethers, hanging out
with friends at parks and in school, and the type of humor to which I
had become accustomed. I later learned that the type of disparaging
humor in Mexican/Chicana/o communities I witnessed was called cábula.
The way the Sugar Hill Gang practiced cábula or the dozens was
especially fun and entertaining. I, like millions of other Black,
Brown, White, Asian, and other youths, was hooked.
I
listened to my piano idol, Stevie Wonder, and other funk pioneers;
Mexican (American) rancheras, cumbias, and other popular music my
mother played; and the psychedelic rock and roll my father preferred.
But after this initial exposure to rap in my cousin’s basement in
My
identity was dramatically impacted by all of these aspects of Black and
Chicana/o culture and the rural nuevo mexicano culture of Raton. I
walked the walk and talked the talk of the emerging Chicana/o hip-hop
culture. My clothes, my attitude, my stare exhibited a unique cultural
syncretism that would continue to influence my worldview,
consciousness, and personal interactions. In many different ways,
hundreds of thousands of Chicana/o youth since the 1980s have created a
new culture and new cultural identities out of the multiple cultural,
political, and social influences found in Mexican America. This new
mestizaje (mixture) of Black, Mexican, Chicana/o, Native American, and
corporate pop cultural elements shapes today’s ethnic Mexican youth.
How young people of Mexican descent understand themselves and their
world in the postindustrial
Rap
‘blew up,’ becoming a mass, global phenomenon, in the mid- to late
1980s with the incredible commercial success of Run DMC and the Beastie
Boys (my first rap concert). But by then I was in college, and the
predominant culture of The Colorado College rejected rap for a
stylized, neo-hippie environmentalism. Few there danced. Few
appropriated, mixed, and reinvented (three central aspects of hip-hop
culture) the street style that helped solidify and strengthen my
identity. As a result, I felt myself in a cultural wasteland, and my
dorm room and frequent visits home were my cultural oases. My
associations with the campus MEChA (Movimiento Estudiantil Chicano de
Aztlán) and the Black Student Union kept rap and hip-hop culture alive
for me. Kid Frost, also known as Frost, released his anthem, ‘La Raza,’
in 1990, and our weekly parties featured several listenings. Even so, I
no longer danced. I had no one with whom to dance, riff off, or
appreciate the artistry of rap music and hip-hop culture. In hip hop
one needs a crew to do what we do.
I
would not return to rap and hip-hop culture with the same kind of need
until late in my graduate-school career when I needed the Black and
Brown stylings, attitude, and outlook of hip hop as a shield against
the often oppressive, soul-crushing, and Eurocentric culture of
academia. Rap became my model for resisting the academy (Bragg and
McFarland 1998). Its creative use of language, its communal nature, its
‘reality,’ its subject matter, its pedagogy, and its expressed
privileging of people of color and our cultures provided inspiration
and served as a model for my intellectual life and career. Like many
youth of color, I used rap to survive. It is a release, a way to keep
my dignity, sanity, and identity. Without it I could not have finished
the dissertation, gotten a job, published articles, or helped maintain
a family. From my years of participating in hip-hop culture and
researching it and other expressive cultural forms, I am certain that
it helped millions of young people of color succeed in their later
lives. These pages, my raps, analyze some of the issues central to
Chicano rap over the years. Perspectives of young Chicanas/os on gender
and violence in particular, as well as their views on identity,
politics, economics, love and other topics, have been largely
overlooked, underappreciated, or reviled in the larger, dominant
social, political, and cultural spaces of the United States. But in
hip-hop culture and rap music, their voices are provided a stage. It is
upon this stage we should look for a Chicana/o youth perspective.
Researching Rap
I
began writing about rap music in 1997 when my partner and I would wake
up nearly every morning and press the Play button on our CD player. In
an instant our house was filled with the beautiful and angry baritone
instrument that was Tupac Shakur’s voice. Tupac’s unapologetic
pro-Black, pro-people of color rants, at once comforting and
disconcerting, allowed us to navigate the choking traffic that was the
8 A.M. commute in Austin, Texas. After our desperate search for
parking, we would walk to our offices chanting familiar lines from
Tupac’s Makaveli CD. We were ready to meet the day and our choice:
assimilate and earn our degrees or be ourselves, speak out, and, most
likely, flunk out. So we rapped ‘It’s a White man’s world’ and then
sang the response ‘Who knows what tomorrow brings?’
One
morning while listening to Tupac we agreed to an experiment in the
decolonization of our minds. We stayed home and began to write about
the importance of rap and hip-hop culture to people like us, students
of color frustrated at the crushing assimilative effects of the
academy. In a few short weeks we wrote an article, shared it with
friends and colleagues, and had it accepted for publication. I was in
the middle of my dissertation research concerning the Zapatista
uprising in
Since
the early 1990s Chicano rap entrepreneurs have distributed their
product via the Internet, grassroots advertising, and small
distribution companies and out of the trunks of their cars at
festivals, car shows, and swap meets. With some exceptions, Chicano rap
acts have received very little radio airplay or national recognition.
Most Chicano rap acts are known and supported in their hometowns and
regions and work in small concert venues within a limited circuit that
primarily encompasses the southwestern
Few
scholars have conducted research into this subculture. Del Barco
(1996), Delgado (1998), Kelly (1993), Rodriguez (2003), and Saldívar
(2002) provide useful analyses of some of the early and most popular
Chicano rappers, such as Kid Frost, Chicano 2 Da Bone, A Lighter Shade
of Brown, Latin Alliance, Aztlán Nation, and Cypress Hill. These
initial discussions do not address the explosion in Chicano rap that
occurred in the mid-1990s. While a focus on the nationalism of early
Chicano rappers provides much-needed understanding of the politics and
social critique of Chicano youth, such a small sample of the large and
growing subculture fails to provide insight into the multiple and
complex dialogues taking place in the Chicano hip-hop subculture. Thus,
I have identified a need to expand upon the work of Del Barco, Delgado,
Kelly, Rodríguez, and Saldívar by collecting and examining a large and
diverse sample of Chicano rap songs.
Since previous scholarly work on Chicano rap focused primarily on
I
learned about youth preferences on websites and in focus groups with
Chicanos ages twelve to twenty. Important websites such as the
Chicana/o culture site Brown Pride (www.brownpride.com) and those of
Chicano rap recording labels and artists provide a wealth of
information on consumer preferences. The Brown Pride website had ten
million visitors per month in 2004 (Krazy Race 2004d). It has chat
rooms, bulletin boards, and forums where hundreds of Chicano rap
aficionados discuss Chicana/o culture, society, and politics. Every day
Chicano rap fans post hundreds of messages discussing their favorite
artists, arguing over the importance of artists, conducting informal
polls, and otherwise exchanging information about Chicana/o hip hop.
Two other groups of youth enhanced my knowledge of Chicano rap. Various
judges in
The
other group of youths came from a very different place. They were
middle-class, privileged Chicana/o students who loved hip hop but
tended to avoid the gangsta styles and narratives enjoyed by
working-class youth. They rejected these rappers as taking advantage of
White America’s stereotype of Chicanas/os as violent and ill-mannered.
They saw gangsta narratives as counterproductive. Instead, they talked
about ‘old school’ artists and those with an overtly progressive
political stance. They focused on the ways in which certain artists
spoke of love and kindness and presented ‘positive’ plans for social
change. Artists such as Delinquent Habits and Kid Frost often came up
in conversations as well as many progressive and/or underground Black
rap artists such as Oakland’s The Coup, Los Angeles’ Jurassic 5, and
dead prez.
Between
1999 and 2002 I carefully monitored Chicana/o rap Internet sites and
participated in dozens of stimulating discussions and debates about
Chicano rap. I gained a wealth of information concerning important
artists. This research, combined with years of Chicano rap consumption,
provided me with valuable background on which artists Chicana/o youth
preferred. Based on this research I chose a sample of Chicano rap
artists and 470 songs for analysis. I coded the songs for themes of
women, drug use, police-community relations, identity, violence, and
social conditions in the communities. I have chosen to examine what
Chicano rappers’ discussions of violence and gender can tell us about
their experiences in the postindustrial United States, their gender and
ethnic identities, and their understanding of political and economic
processes.
Over
the past five years I have discovered other artists and have been in
conversations with many of them. Through email correspondence and phone
conversations with Krazy Race, Zero, Slush the Villain, Transcend, Pony
Boy, Shysti, Fernando Escobar, Jacken, and Jehuniko, my knowledge of
Chicano rap artists has grown. This book presents what I have learned
through conversations with youths and leading underground artists, four
years of Internet monitoring, and seventeen years of listening to
Chicana/o rap.
Chapter Summaries
This
project is concerned with several issues I have identified as central
to understanding Chicano rap and Chicanas/os participating in hip-hop
culture. The first broad set of issues involves how to read Chicano
rap. Chapters One and Two are dedicated to understanding the cultural,
political, historical, and economic contexts in which this culture has
evolved. In Chapter One, ‘Reading Chicano Rap: The Patriarchal
Dominance Paradigm in the Postindustrial Barrio,’ I develop a
theoretical framework from which to examine Chicano rap discussions of
violence and gender. I use the idea of ‘articulation’ as a ‘theory of
contexts’ in which we examine the political, cultural, economic, and
social fields of a given moment in order to understand the development
and significance of cultural products. To understand Chicano rap
violence and misogyny we must keep in mind the violent and misogynist
contexts out of which it develops. I argue that we must examine the
dominant, corporate-controlled culture industries, Mexican American
oral culture, the popularity of gangsta rap, the political economy of
the past three decades, and political violence. Through such an
examination of the contexts of the late twentieth century we find that
the dominant paradigm for understanding human relations in the
Chapter Two,
‘Chicano Rap Primer: A Guide to Artists and Genres,’ provides a brief
overview of Chicano rap regions and styles. Chicano rap is incredibly
diverse and has more than a twenty-year history. From the early
innovators like Kid Frost, Cypress Hill, and Lighter Shade of Brown to
today’s underground groups, Chicanas/os in rap prove to be as diverse
as the Chicana/o/Mexican population in the
The
second set of issues I examine in this study involves images of gender
and what these representations tell us about Chicano gender
socialization and attitudes toward gender identity, gender relations,
and gender roles. Chapter Three, ‘Machos y Malas Mujeres: The Gendered
Image,’ examines how the dominant
In Chapter Four,
‘Sexual Agency in Chicana Rap: JV Versus Ms. Sancha,’ I examine the
work of these two Chicana rappers. They create their music on a thin
line between the misogyny of the dominant and youth cultures and their
own experiences as strong young women. While they must participate in a
youth subculture that privileges males and their worldviews, they
recognize that as young Chicanas their experiences, worldviews, and
attitudes differ and often challenge those of their male peers. Their
balancing act consists of mastering a male-dominated art form,
language, and style that rap audiences prefer without repeating and
strengthening the misogyny and violence of much of Chicano rap lyrics.
This chapter presents two very different perspectives on female
identity and sexuality. Ms. Sancha represents an uncritical, sexually
objectified woman under patriarchal control. JV, on the other hand,
presents herself and womanhood as complex and contradictory. She
presents women as sexual subjects and agents of their lives. She is out
of male control but is not always a Xicanista (Chicana feminist).
The
third set of issues concerns the violent lyrical content of much
Chicano rap music. Chapter Five, ‘Violence and Chicano Rap: Mirror of a
Belligerent Society,’ examines the ways in which an aesthetics of
violence, interpersonal violence, and a politics of violence are
central parts of the cultural field from which young Chicanos draw to
develop their discussions and analyses of violence. I examine the
ubiquity of violence in
Misogynist and entertainment violence are part of a larger culture of violence upon which
Chicano rap has developed in a period of capitalist globalization, economic restructuring in the
The
final broad issue I examine is developing a rap pedagogy. In Chapter
Seven, ‘Confronting Dominance and Constructing Relationships with Young
People,’ I examine the challenges to the patriarchal dominance paradigm
posed by Xicana feminist scholarship, some Chicano rappers, and
cultural work that explores the radical, life-affirming possibilities
of community and love. Xicana feminists expand the possibilities of
understanding gender, peace, and human relationships. They explode
oppressive categories like male, female, Chicano, and democracy while
creating examples of egalitarian, anti-authoritarian cultural and
social practices that might serve as models for working-class Chicana/o
and other youth. Groups like El Vuh, Victor E, 2Mex, and 5th Battalion
speak for unity, peace, justice, and the transcendent power of love.
They gain an ever-greater following each year they spread their
messages. As we approach a new historical epoch, what the Maya called
‘the Sixth Sun,’ these artists disperse a call of revolution rooted in
indigenous traditions and spirituality, love, understanding, and
hospitality. Luis Rodriguez, veteran of inner-city street wars, racism,
and economic inequality, has emerged as a leading critic of
In
accepting the advice and wisdom of these groups of Chicana/o
intellectuals, I argue for a pedagogy of hip hop that addresses youth
in their places while constantly challenging them to venture toward new
ideas and possibilities. Rap music and hip-hop culture continue to
impact the lives of young people. My experiences in the classroom
discussing rap music have taught me that with our guidance, youth
cultures can have powerful positive effects. Hip hop and rap have the
potential to transcend the patriarchal dominance paradigm, but they
also have the potential to further drive our youth and our world into
violence, authoritarianism, and misogyny. The actions of elders,
professors, teachers, police personnel, family members, and other
community members can tip the balance in favor of positive change.
A Note on Labels and Language
I
prefer the term ‘Chicano’ as opposed to other ethnic identifiers for
several reasons. First, often the rappers of Mexican and Mexican
American descent in the
I
often refer to Chicanos-that is, males. I do this purposefully, leaving
out females because this is a male-dominated cultural scene, and I am
mostly referring to young men. Rappers are overwhelmingly young men.
While females participate, I am primarily speaking about a male
expressive practice. This does not mean that young women are absent or
that they have had no impact on the culture. It simply suggests that
the dominant discourses, attitudes, styles, language, and themes result
from the cultures and concerns of young men. This, of course, is
changing, and I describe the work of important Chicana rappers in
Chapter Four. When I speak of young women and men together I use the
term ‘Chicanas/os.’ Otherwise, I use the gender-specific terms
‘Chicano’ and sometimes ‘Chicana.’
Throughout
the book I also use the terms ‘Latino,’ ‘Latina/o,’ and ‘Hispanic,’
reluctantly, when quoting others or citing data that use these
pan-ethnic terms. ‘Hispanic’ is problematic because many see it as an
ethnic identifier forced upon
‘Latino’
and ‘Hispanic’ also privilege the European aspects of the cultures of
people of Latin American descent, many of whom have begun to recover
and take pride in their indigenous heritage. Many suggest that this
erasing of the indigenous in our biological and cultural makeup
furthers European colonization and is, at its root, racist. However,
there are times when I feel it is appropriate to speak of
I
use the terms ‘rappers,’ ‘MCs,’ and ‘artists’ consciously and for
specific purposes. Since this book is concerned primarily with the
lyrics as rapped and written by Chicanos, I most commonly use the term
‘rapper’ to describe them. ‘Rapper’ emphasizes oral ability and the use
of written language and poetics. ‘MC’ is a term that many old hip-hop
heads use to distinguish good rappers from bad ones and that I use
interchangeably with ‘rapper.’ However, ‘MC’ is common only within
certain sectors of the hip-hop community and is not used or even known
by those outside of this community. Thus I generally use the term
‘rapper,’ as it is a more common identifier. I use ‘artist’ throughout
the book to emphasize more than the oral or lyrical abilities of the
rappers and to suggest that these young men and women are more than
poets or wordsmiths. They are artists who use music, other sounds,
language, style, facial expression, clothes, and dance to express
themselves and communicate to their audience and peers. I intend to
deliberately challenge those who reserve the term ‘artist’ for what is
often referred to as ‘high art.’ The elitist notion of high art versus
popular culture or low art has been used to suggest the inferiority of
popular or folk artistic expression. It has often been used in racist
ways to distinguish European classical art and music from the ‘folk’
art of ethnic Others. The music and lyrics of the best Chicano rappers
and music producers are every bit as complicated, nuanced, and
sophisticated as European classical music, for example. While most
Chicano rappers and music producers are not formally trained in music,
they have a complex understanding of rhythm, vocal delivery, the
biological and psychological impacts of sound on their audiences, and
other aspects of music. They may not be able to articulate their
knowledge in ways that music professors or classical musicians might
understand and respect, but it is important knowledge nonetheless. And
their knowledge may be more important and pertinent to the contemporary
society and culture in which we live.
Contents of Table
Acknowledgments
Introduction: A Hip-Hop Project
Chapter One. Reading Chicano Rap: The Patriarchal Dominance Paradigm in the Postindustrial Barrio
Chapter Two. Chicano Rap Primer: A Guide to Artists and Genres
Chapter Three. Machos y Malas Mujeres: The Gendered Image
Chapter Four. Sexual Agency in Chicana Rap: JV Versus Ms. Sancha
Chapter Five. Violence and Chicano Rap: Mirror of a Belligerent Society
Chapter Six. The Chicano Rap on Globalization
Chapter Seven. Confronting Dominance and Constructing Relationships with Young People
Notes
Bibliography









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