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Monday
26May2008

Is the BIG O Suffering Rating Woes Because of Endorsement for O-Bama?

Oprah

Oprah Winfrey, the Queen of Daytime TV is experiencing some turbulence in her ride at the TOP of the GAME. Speculators are speculating whether her endorsement for Obama is costing her to lose her core constituents, older white women?

And while Ms. Winfrey still displays a Midas touch when it comes to the endorsement of books and products, some of her latest picks have attracted criticism from longtime fans as she has strayed into new-age spiritualism and, perhaps more dangerously, politics. Her endorsement of the presidential bid of Senator Barack Obama appears to have alienated some of the middle-aged white women who make up the bulk of her television audience, many of whom support Senator Hillary Clinton.

“Not too long ago, she was like the pope,” rarely criticized by her ardent supporters, said Janice Peck, an associate professor of mass communication at the University of Colorado and the author of “The Age of Oprah,” a new book on Ms. Winfrey’s cultural influence.

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