Jun Ji-hyun designs denim for True Religion
March 20, 2008 
Jun Ji-hyun can hawk almost anything- from tea to cosmetics. Now the CF queen is trying her hand at designing denim. She has teamed up with U.S. premium denim designer, True Religion to create a pair of jeans specifically targeted for the Asian market, “Gianna by True Religion.” (FYI: “Gianna” is Jun Ji-hyun’s easy to pronounce Hollywood name).
What this means is that the jeans are for those who are butt-less since the oversized back pockets carefully create the illusion of curves. However, if you are stumpy-legged, then these jeans are not for you. I should know, I have a pair of True Religions (not Gianna designed).
Gianna True Religion jeans will be sold at SK Telecom’s newest venture into the open market, 11th Street (in Korean) starting March 20th, 2008. And next year, the Gianna designed jeans will hit the markets in China in 2009. No word yet on price.
Gianna will soon make her Hollywood debut in the live-action remake of the Japanese anime “Blood, The Last Vampire,” directed by Chris Nahon. The film is now in post-production.









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