DIRECTV launches first Filipino channel for women
January 27, 2009 Women TV viewers are a unique audience. We like to be entertained, taught, and inspired all while we cook, do the chores and sweep the floor. Multi-tasking is what we’re good at, and we like our TV to be as diversified. The only time we don’t allow TV is when the kids do their homework.
But Filipino women are even more interesting! On top of all the regular women’s shows like lifestyle, cooking, fashion and beauty, home, celebrities and entertainment, Filipino women love our daily dose of soap operas, or in the new term – telenovelas.
DIRECTV and caught that ticklish bone of the Filipino woman and launched GMA Life TV, a channel fully dedicated to the life and style of Filipino women, twenty-four seven. GMA Life TV has an international distribution but the audience is directed to the Filipino women in the US.

















